Privacy Policy

Team Work Excellence Consulting Inc., operating as Sweet Leadership (referred to in this policy as “the Company,” “we,” “us,” or “our”), is committed to protecting the privacy of the people who visit our website, subscribe to our mailing list, or engage our services. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you.

This Privacy Policy applies to our website at sweetleadership.ca, our mailing list and email communications, and any other service that references this policy. “You” refers to any visitor, subscriber, or client of the Company.

I. Consent

By using our website, subscribing to our mailing list, or otherwise providing us with your personal information, you consent to the collection, use, and disclosure of that information as described in this Privacy Policy. Where the law requires a more specific form of consent, for example under Canada’s Anti-Spam Legislation, we seek that consent separately and in the manner the law requires.

II. Information We Collect

We collect two kinds of information.

Non-personal information is information that cannot on its own identify you: aggregate usage data, referring pages, browser and device type, and general trends in how visitors use our site. We use this information to maintain and improve the Service and to understand how our content and outreach are performing.

Personal information is information that can identify you: your name, email address, mailing address, phone number, and any details you share with us through a contact form, a scheduling request, or in the course of a coaching or consulting engagement.

We collect this information directly from you, for example when you subscribe to our mailing list, book a consultation, or reply to our outreach, and indirectly through cookies and similar technologies described in Section VII.

III. How We Use and Share Information

We use your personal information to respond to your inquiries, deliver the services you have requested, communicate with you about our programs and content, and improve our website and outreach.

We do not sell, rent, or trade your personal information. We may share it with service providers who perform functions on our behalf, such as website hosting, email delivery, scheduling, and client relationship management, and only to the extent needed for them to perform those functions. These providers are contractually restricted from using your information for their own purposes.

We may disclose personal information if required to do so by law, or to protect the rights, property, or safety of the Company, our clients, or others.

IV. Email Communications and Canada’s Anti-Spam Legislation

If you subscribe to our mailing list or otherwise agree to receive commercial electronic messages from us, we comply with Canada’s Anti-Spam Legislation (CASL). Every commercial message we send identifies who it is from, includes our contact information, and provides a clear and free way to unsubscribe. If you unsubscribe or otherwise withdraw your consent, we will stop sending you commercial electronic messages within ten business days.

We rely on your express consent when you subscribe through our website or a sign-up form, or on implied consent where you have an existing business relationship with us or have made a direct inquiry, in each case as permitted under CASL. You may withdraw your consent at any time using the unsubscribe link in any email, or by contacting us directly (see Section IX).

V. Your Privacy Rights

The Company is subject to Alberta’s Personal Information Protection Act and, where applicable, the federal Personal Information Protection and Electronic Documents Act. Under this framework, you have the right to:

  • know why we are collecting your personal information
  • access the personal information we hold about you
  • request that we correct inaccurate information
  • withdraw your consent to our collection, use, or disclosure of your information, subject to legal or contractual restrictions
  • ask us to delete your personal information, subject to our legitimate business and legal retention requirements

We collect only the personal information reasonably needed for the purposes described in this policy and retain it only as long as necessary to fulfill those purposes or as required by law.

Tim Sweet, as principal of the Company, serves as our Privacy Officer and is responsible for our compliance with this policy. You can reach him using the contact information in Section IX.

VI. How We Protect Information

We use reasonable administrative, technical, and physical safeguards, appropriate to the sensitivity of the information, to protect your personal information against loss, misuse, and unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and by using our Service you acknowledge this inherent risk.

VII. Cookies

Our website may use cookies and similar technologies to operate properly, remember your preferences, and understand how visitors use our site. You can control or disable cookies through your browser settings; doing so may affect how parts of the website function.

VIII. Links to Other Websites

Our website may link to third-party sites, including those of our service providers and partners. We are not responsible for the privacy practices of any site we do not operate, and we encourage you to review the privacy policy of a third-party site before providing your information to it.

IX. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. We will post any changes on this page along with an updated effective date. Continued use of our Service after such changes are posted constitutes your acceptance of the revised policy.

X. Business Transfer

If the Company is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. Where permitted by CASL, an acquirer may continue to rely on consents we have already obtained, provided the other requirements of that legislation continue to be met.

XI. Contact Us

If you have questions about this Privacy Policy, wish to exercise any of the rights described in Section V, or want to withdraw your consent to our collection, use, or disclosure of your personal information, please contact:

Tim Sweet, Privacy Officer
Team Work Excellence Consulting Inc., operating as Sweet Leadership

Email: tim@sweetleadership.ca
Or reach us anytime through the contact form at sweetleadership.ca/contact.

This Privacy Policy was last updated on July 27, 2026.